Etsy is an online marketplace where you can sell handmade items, craft supplies as well as vintage goods (at least 20 years or older) to customers globally. If you’re reading this post, chances are that you already have in mind what you are going to sell so naturally the next step is to actually set up your shop on Etsy. In this post I’m going to show you step-by-step how to set up a shop on Etsy.
First Register on Etsy
First things first, go to the Etsy homepage and click on Register on the top right-hand side of the page.
You will then be taken to the Etsy registration page where you can choose to either register with your Facebook or Google+ login if you have one or fill in the registration form. The registration only requires you to fill in your email address and to choose a username (between 4 and 20 alphanumeric characters both upper and lowercase) and password (at least 6 characters). If you enter your name it will be shown publicly on your shop homepage but it’s not compulsory to enter one. Usernames can’t be changed afterwards so make sure you’re completely happy with it before you continue.
After filling in the registration form, click on the Register button at the bottom of the form and you will be sent an email from Etsy to the email address you have provided from which you will need to click on the link in the email to activate your Etsy account. Simple as that you’re now registered on Etsy!
Video Tutorial: How to Register on Etsy
I’ve created a video tutorial below going through in more detail the steps I’ve outlined above on how to register on Etsy. If you’ve already registered on Etsy then you’re ready to move to the next section!
Open Your Etsy Shop
Now that you’ve registered on Etsy you can start setting up your shop! First make sure that you are logged in and then click on the Your Shop link on the top right-hand side of the page.
This will take you to where you can start setting up your shop preferences.
You will have to select the language in which you’ll be using when you describe the items in your shop, the country where your shop is based, the currency in which you’ll price your items (shoppers in other countries will automatically see prices in their local currency) and you have to select whether you’ll be selling full-time or part-time (this is just for informational purposes for Etsy and doesn’t affect the opening of your shop).
Click on Save and continue at the bottom of the page and you will be taken to the next step in the process where you can decide on a shop name.
Shop names have to be between 4 and 20 characters and can be changed later if you decide you don’t like it anymore. Once you’ve entered your shop name you can click on the Check availability button to check that it’s available and if so you can click on the Save and continue button at the bottom of the page to proceed to the next step.
You are now ready to stock your shop!
Click on Add a listing and you will be taken to a page where you can fill in all the details of your listing.
You have to upload at least one photo but the more photos you upload the better as your customers will be able to see the items you’re selling in more detail. Photos are probably one of the most important things in a listing so make sure that they are clear and of good quality. It’s usually best to try to take a photo of your item against a white background. Once you’ve uploaded your first photo you’ll see an Adjust thumbnail button underneath it. This can be clicked on to move the photo around and adjust which part of the photo you want to be seen in the main image of the listing in your shop.
After adding your photos, scroll down the page so that you can fill in the item’s title. When filling in the title you should try to include keywords that people may use when searching for an item like yours, this will make it easier for buyers to find your item. You can then select who made it, whether it’s a finished product or supply, when it was made and the category that the items falls under (e.g. clothing, jewellery, etc.).
After that you can price your item, enter how many you have available and whether you want to renew your item manually after it expires (a listing is available in your shop for 4 months) or have it automatically renewed. It cost $0.20 to renew a listing whether it’s manual or automatic.
Etsy allows shop owners to sell physical items as well as digital products. There are a lot of sellers on Etsy that sell sewing and craft patterns digitally so you can select what kind of product it is. If you are selling a physical product then if you scroll down you will see a section where you can add different variations of the same item that you sell.
For example if you are selling a bracelet that comes in different colours then you can list the different colours available so that buyers can choose what they want.
If you are selling a digital product then if you scroll down you will see a section where you can upload your digital files (up to 5 files of 20MB each) so that buyers will have immediate access to them after purchase.
After selecting whether your item is a physical or digital product, you can fill in a description of the item, It’s always best to give as much information about the item as possible in a clear cohesive manner using bullet points or otherwise. If it’s a handmade item you could also provide some information about how it was made and the inspiration behind it.
Next you need to fill in the shipping information – where you will be sending the item from, how long it will take for you to process the order and which countries you will ship to and how much it costs.
Lastly you can add up to 13 tags which allow people to find your item based on these tags. Try to think of words or phrases that describe your item that people may use to search for it. You could type in variations of a word (e.g. jewelry / jewellery) and also misspellings of words. It’s best to use all 13 tags that you have available to give your item the best possible chance to be found. There are hundreds of thousands of sellers on Etsy with millions of different products so it’s very important that you choose your tags carefully.
You can also add up to 13 different materials that were used to produce your item. After you’re happy with all the information you’ve filled in for your listing then click on Save and continue at the bottom of the page.
You’ve now finished adding your very first listing to your shop! You only need to create one listing in your shop in order to proceed to the next step (you can always add more later) or if you have other items to add to your shop then you can always click on the Add a listing button again and repeat the same process that you just went through of adding a listing to your shop.
After you’ve finished adding all your listings, click on Save and continue at the bottom of the page and this will take you to the next step where you can specify how you would like to be paid.
Etsy has their own payment system called Direct Checkout but this is only available for people living in Australia, Austria, Belgium, Canada, Denmark, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Latvia, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom and the United States. If you live in one of these countries then customers can pay you via Direct Checkout so first select the country where your bank is located and then scroll down the page to fill in details of your bank account and your personal details. All Direct Checkout payments will go into this bank account. You can also select additional payment methods for customers to choose from including payment via PayPal, payment by mail (by cheque or money order) or if you accept other payment methods such as cash or bank transfers.
For those shop owners who don’t live in a country that has Direct Checkout available your payment page will look like the one below and you’ll only have the option to select payment via PayPal, payment by mail and other payments.
Once you’ve selected which payment methods you wish to accept, click on Save and continue at the bottom of the page and you’ll be on the final step of setting up your shop which is to set up your Etsy billing and provide information on how you will be paying your Etsy bill. You can pay your Etsy bill using a credit card in which you need to fill in the details of your card and billing address or you can choose to pay with PayPal. Clicking on the Pay with PayPal button will bring you to the PayPal login page to sign in and you’ll be charged a set up fee of $1.
Once you’ve set up your Etsy billing you just need to click on the Open your shop button at the bottom of the page and voila your shop is set up! Congratulations! 🙂
Video Tutorial: How to Open Your Etsy Shop
Here’s a video tutorial I’ve created going through in more detail the process of setting up a shop on Etsy. Enjoy!
I hope you’ve found this post on how to set up a shop on Etsy useful and informative. Please feel free to leave a comment below if you have any questions!