Having your own online store can be a lot of fun and very gratifying. I’ve been running my Etsy shop WorlddOfKawaii which sells Japanese craft and cooking supplies for the past 6 years and it’s something I really enjoy doing, more of a hobby than work. I get to try out lots of interesting new products for marketing purposes and I’ve dealt with a lot of really great customers along the way. Sure there’s been a couple of grumpy ones but you can’t please everyone and the customer’s always right after all! 😉
First Think About What You Want To Sell
If you’re reading this page then chances are you’ve thought about setting up an online store before but just don’t know where to start. You may or may not already have an idea of what to sell but from my experience I think it’s important that you actually have an interest in and know about the products that you’re going to sell. Especially if your shop is going to be on the smaller side where you’ll be doing all the set-up and dealing with customers yourself, it’s vital that you know a lot about the products you’re selling so that you can answer customer queries and if you actually personally use and like the products then it makes it all the more fun! You should also do a bit of research into whether there is a market for your products, competition and possible suppliers / manufacturers – this will all be covered more in detail, just check out the “Online Store” category on the right-hand side of this page.
Setting Up Your Online Shop
So you’ve thought a bit about what you want to sell, now you need to think about how you’re going to set up your shop. Setting up an online shop is super easy nowadays, you don’t need to be a computer expert or have any programming knowledge at all as there are a lot of eCommerce platforms around where you can open an online shop within minutes! Popular places where most people choose to open their shop are Storenvy, Shopify and Aabaco Small Business (formerly Yahoo Small Business). You could even have a shop on a marketplace site such as eBay or if you want to sell handmade items or craft supplies then you could have a shop on Etsy or Dawanda.There are various pros and cons for each platform and some have a monthly fee or they take a commission from items sold so this is an important deciding factor when you choose which platform to host your shop on.
So now that you have a slightly better idea of what’s involved when you build an online store, I will be going through step-by-step the actual setup process and how to market and manage your shop so check out my posts in the “Online Store” category on the right-hand side of this page or you can search for specific posts from the search bar at the top. Also please feel free to contact me if you have any questions by leaving a comment below. All the best for your new shop!